Digital Marketing Campaign Manager

This role is essential to driving business growth in a fast-evolving industry.

Key Responsibilities:

1. Lead Generation and Digital Campaign Management:

• Develop and manage end-to-end multi-channel campaigns (Facebook, Google Ads, TikTok, Instagram, etc.) for health, pet, and motor warranty insurance products.
• Utilize A/B testing to optimize campaign effectiveness and conversion rates.
• Continuously monitor, analyze, and adjust campaigns for efficient, high-quality lead generation within budget.
• Collaborate on content strategy to engage target audiences at every stage of the customer lifecycle.
• Identify new market opportunities and tactics for sustained business growth.
• Manage and report monthly digital campaign spending, ensuring alignment with business objectives.
• Achieve a minimum 60% quality lead rate across platforms, tracking daily and monthly targets.
• Conduct regular analysis of landing pages and user journeys to improve UX and maximize conversions.
• Drive innovation in digital strategies, keeping up with emerging technologies and trends.
• Affiliate and Partnership Program Development:
• Create new lead channels and conduct proof of concept (POC) initiatives with affiliates to optimize lead flow.
• Set up and manage regular check-ins with affiliates, ensuring lead quality meets expectations.
• Lead weekly sessions with the sales team to review client feedback and refine the lead journey.
• Analysis & Reporting:
• Provide weekly and monthly reports on campaign performance, lead conversions, and budget alignment.
• Track, analyze, and report digital marketing metrics to identify improvement areas and adapt campaigns.
• Deliver actionable insights from above-the-line (ATL) campaigns to enhance overall strategy.
• Marketing and Brand Activities:
• Maintain brand integrity and consistency across all digital marketing materials and channels.
• Collaborate cross-functionally to support initiatives with marketing and design resources.
• Ensure accuracy of product and plan information post-updates.
• Manage internal communications calendars to streamline brand messaging and company-wide announcements.
• Team Leadership and Development:
• Provide vision and direction for team members, cultivating a collaborative and high-performance culture.
• Lead by example, motivating team members with Scoutnets core values.
• Oversee the performance of direct reports, providing coaching and mentoring for professional growth.
• Encourage continuous learning, innovation, and skill development across the team.

Qualifications & Requirements:

1. Education:

• Bachelors degree in Marketing, Digital Marketing, or a related field.
• Postgraduate qualifications and certifications in digital marketing and design are advantageous.
• Experience:
• 5+ years in digital campaign management and lead generation, preferably in insurance or related fields.
• Proven success in digital design, campaign strategy, and lead generation, especially in the insurance or financial services sector.
• Strong background in leadership, with a history of inspiring and managing teams.
• Skills & Competencies:
• Leadership: Experience in building, mentoring, and driving a high-performance team.
• Digital Marketing Expertise: Success in managing digital campaigns and optimizing for lead generation.
• Analytical Ability: Proficiency in data analysis and data-driven decision-making.
• Collaboration: Strong communication skills, with experience working across departments.
• Problem-Solving: Creative and strategic thinker, able to resolve challenges efficiently.
• Customer Focus: Commitment to delivering customer-centered solutions in line with company values.
• Agility and Innovation: Capacity to adapt to a fast-changing market and introduce fresh, innovative ideas.