Marketing Manager - Johannesburg
About the Client:
Our client is The Home for Fabulously Conditioned Hair. As a premium salon brand, we are committed to setting new standards in hair health, innovation, and client experience. Our goal is to expand into multiple locations, and we are looking for a Marketing Manager who will play a pivotal role in building strong brand awareness and establishing the company as the go-to luxury salon brand.
Role Overview:
This roles primary focus is on brand awareness and positioning to drive visibility, authority, and recognition in the beauty industry. The Marketing Manager will execute high-impact marketing campaigns to ensure the company becomes widely known, trusted, and positioned for future expansion.
Key Responsibilities:
- Brand Awareness & Market Positioning
- Develop and execute monthly marketing themes that build brand identity (e.g., "Spoil Your Hair, Spoil Yourself").
- Ensure consistent brand messaging across all marketing channels, reinforcing premium salon positioning.
- Implement high-visibility campaigns to grow audience reach and drive recognition in new locations.
- Establish the company as a thought leader in the hair industry through expert content and partnerships.
- Digital & Social Media Growth
- Create and manage a content strategy focused on visibility, engagement, and brand trust.
- Develop a strong presence on Instagram, Facebook, LinkedIn, TikTok, and YouTube, using industry trends to maximize exposure.
- Leverage client testimonials, before & after transformations, and behind-the-scenes storytelling to enhance brand credibility.
- Work with PR teams, bloggers, and influencers to expand the brands reach to a wider audience.
- Paid Advertising & Local SEO
- Develop targeted advertising campaigns (Google, Meta, Instagram) focused on increasing brand awareness.
- Optimize Google My Business and local SEO to improve salon visibility and online reputation.
- Track brand mentions, audience growth, and engagement metrics, ensuring continuous improvement.
- Partnerships & Industry Recognition
- Secure collaborations with beauty influencers, lifestyle brands, and premium product lines (e.g., Kérastase, Redken).
- Position the company in media, blogs, and beauty publications to establish authority.
- Identify potential brand expansion opportunities based on market demand and brand recognition.
- Events & Community Engagement
- Organize exclusive in-salon events, influencer gatherings, and brand activations.
- Develop a local brand presence strategy to establish the company as a household name in the luxury salon space.
- Build strong community engagement initiatives to ensure brand loyalty and word-of-mouth marketing.
- 3-5 years of experience in brand marketing, digital strategy, or public relations.
- Proven ability to increase brand awareness and drive high-engagement marketing campaigns.
- Strong copywriting and storytelling skills to position the company as a premium brand.
- Experience in paid advertising, SEO, and influencer collaborations.
- A creative mindset with strategic vision for salon expansion.
- Ability to work independently and take ownership of marketing direction.
- Play a key role in growing a premium salon brand with expansion potential.
- Work in a creative, high-energy environment with industry-leading products.
- Opportunity to build an iconic brand presence in the hair industry.
- Competitive salary with performance-based incentives for brand growth.
***Salary R18,000.00 R25,000.00 CTC (Based on your experience, skills and in relation to your current salary)