Marketing Manager - Pretoria - ref. v8023523

About the Client:

Our client is The Home for Fabulously Conditioned Hair. As a premium salon brand, we are committed to setting new standards in hair health, innovation, and client experience. Our goal is to expand into multiple locations, and we are looking for a Marketing Manager who will play a pivotal role in building strong brand awareness and establishing the company as the go-to luxury salon brand.

Role Overview:

This roles primary focus is on brand awareness and positioning to drive visibility, authority, and recognition in the beauty industry. The Marketing Manager will execute high-impact marketing campaigns to ensure the company becomes widely known, trusted, and positioned for future expansion.

Key Responsibilities:

1. Brand Awareness & Market Positioning

• Develop and execute monthly marketing themes that build brand identity (e.g., "Spoil Your Hair, Spoil Yourself").
• Ensure consistent brand messaging across all marketing channels, reinforcing premium salon positioning.
• Implement high-visibility campaigns to grow audience reach and drive recognition in new locations.
• Establish the company as a thought leader in the hair industry through expert content and partnerships.

1. Digital & Social Media Growth

• Create and manage a content strategy focused on visibility, engagement, and brand trust.
• Develop a strong presence on Instagram, Facebook, LinkedIn, TikTok, and YouTube, using industry trends to maximize exposure.
• Leverage client testimonials, before & after transformations, and behind-the-scenes storytelling to enhance brand credibility.
• Work with PR teams, bloggers, and influencers to expand the brands reach to a wider audience.

1. Paid Advertising & Local SEO

• Develop targeted advertising campaigns (Google, Meta, Instagram) focused on increasing brand awareness.
• Optimize Google My Business and local SEO to improve salon visibility and online reputation.
• Track brand mentions, audience growth, and engagement metrics, ensuring continuous improvement.

1. Partnerships & Industry Recognition

• Secure collaborations with beauty influencers, lifestyle brands, and premium product lines (e.g., Kérastase, Redken).
• Position the company in media, blogs, and beauty publications to establish authority.
• Identify potential brand expansion opportunities based on market demand and brand recognition.

1. Events & Community Engagement

• Organize exclusive in-salon events, influencer gatherings, and brand activations.
• Develop a local brand presence strategy to establish the company as a household name in the luxury salon space.
• Build strong community engagement initiatives to ensure brand loyalty and word-of-mouth marketing.

• 3-5 years of experience in brand marketing, digital strategy, or public relations.
• Proven ability to increase brand awareness and drive high-engagement marketing campaigns.
• Strong copywriting and storytelling skills to position the company as a premium brand.
• Experience in paid advertising, SEO, and influencer collaborations.
• A creative mindset with strategic vision for salon expansion.
• Ability to work independently and take ownership of marketing direction.

• Play a key role in growing a premium salon brand with expansion potential.
• Work in a creative, high-energy environment with industry-leading products.
• Opportunity to build an iconic brand presence in the hair industry.
• Competitive salary with performance-based incentives for brand growth.

***Salary R18,000.00 R25,000.00 CTC (Based on your experience, skills and in relation to your current salary)