Multimedia & Digital Marketing Manager

This role merges graphic design, multimedia content creation, and digital marketing expertise, offering a unique opportunity to shape the companys online brand and presence.

Key Responsibilities:

• Content Creation & Management:
• Develop engaging multimedia content (videos, graphics, banners, etc.) for products and services.
• Manage the creation and uploading of product catalogs, ensuring content is optimized and accurate.
• Create educational and promotional videos showcasing products, features, and brand messages.
• Digital Marketing:
• Implement and manage digital marketing strategies across social media platforms, including Google Ads, TikTok, and other relevant channels.
• Optimize Google Leads to drive organic and paid traffic, focusing on lead generation and conversion.
• Manage digital campaigns, targeting appropriate audiences to boost brand awareness and drive sales.
• Brand Communication:
• Ensure consistency in brand messaging and visual identity across all channels.
• Develop and execute a social media strategy that aligns with company goals, including posting, engagement, and community management on platforms like Facebook, Instagram, TikTok, and LinkedIn.
• Monitor brand performance and provide insights to improve customer engagement.
• Video Production:
• Plan, shoot, and edit high-quality videos for product demonstrations, tutorials, and promotional content.
• Work closely with the marketing team to align video content with ongoing campaigns.
• Social Media Management:
• Create a content calendar and manage daily posting and updates on all relevant platforms.
• Track performance metrics (likes, shares, comments, conversions) and report on trends and ROI.
• Collaboration:
• Collaborate with cross-functional teams to align messaging across digital platforms.
• Liaise with the product and sales teams to understand product offerings and customer needs.

Skills & Qualifications:

• Proven experience in multimedia content creation (graphic design, video editing, etc.).
• Expertise in digital marketing, including Google Ads, SEO, and social media marketing.
• Proficiency in TikTok video creation and marketing.
• Strong understanding of brand communication strategies and their application in digital spaces.
• Familiarity with uploading product catalogs to digital platforms and ensuring accurate, engaging content.
• Strong knowledge of design tools (e.g., Adobe Creative Suite: Photoshop, Illustrator, Premiere Pro, etc.).
• Ability to track, analyze, and report on digital marketing campaign performance.
• Experience in the healthcare industry or similar sectors is a plus.

Personal Attributes:

• Creative with an eye for detail and a passion for healthcare.
• Strong communicator and team player.
• Proactive and highly organized with the ability to manage multiple projects.
• Ability to work independently and meet deadlines in a fast-paced environment.

Preferred:

• Experience with video production and editing for product demos.
• Knowledge of healthcare regulations related to marketing and digital content.
• Familiarity with customer relationship management (CRM) tools.