Head Of Marketing
Head of Marketing
R1 Mil 1.8 Mil
Gauteng Johannesburg
EE- AIC
Our client in the Financial Industry is the holding company of some of South Africas leading financial service providers. Our portfolio includes short-term insurers, a long-term insurer, health insurance as well as an insurance and personal finance comparison platform.They are looking for a dynamic candidate to support the CMO to manage cross-functionally in marketing, across channels, operations, multi-product, brand development and marketing strategies, both commercially and creatively, with the overall objective to drive the business objectives of increased sales, improved MROI and increased brand health.
RESPONSIBILITIES
Leadership and Direction - Communicate the marketing strategy and its relationship to organization''s mission, vision and values; clarify the actions needed to implement.
Strategic Planning - Responsible for the design and development of the marketing and brand strategy, have a strong commercial understanding and align business and marketing strategy.
Marketing and Brand Strategy- Develop and drive the brand and marketing strategy. Have a strong commercial understanding that aligns business and marketing strategy. Develop and drive the digital, media and other marketing mix strategies to deliver on the communication strategy.
Marketing Communications
Strategy Implementation - Partner with the Senior Manager: strategy to ensure the strategy is successfully implemented.
Business Planning - Develop and gain agreement to annual business plans for a function or substantial business area, ensuring alignment with strategy; Marketing Impact Analysis
Board Relationships
External and Internal Stakeholder Engagement
Budgeting & Costing
Organizational Capability Building
EDUCATION
Post Graduate Degree/MBA in Business Management, Marketing or equivalent
7-10 years marketing and brand experience within the financial services industry.
Experience in project management and program improvement
Managerial Experience - 5 years senior leadership experience, managing diverse marketing teams
SKILLS
Strategic Planning
Commercial Acumen + Customer and Market Analysis
Knowledge of marketing analytics and metrics
Marketing Commercialization
Do you have what it takes?