Digital Marketing Coordinator - Johannesburg

Our well-established client in the liquor industry is looking for a driven and creative Digital Marketing Coordinator to join their marketing team. You will be responsible for implementing the Digital Marketing strategy in order to increase online presence that will have a measurable impact on marketing and sales efforts.

Duties and responsibilities (include but are not limited to):

• Develop and implement digital marketing strategies for clients that align with business objectives.
• Conduct thorough research and analysis to identify target audiences, trends, and opportunities.
• Oversee digital campaigns across various platforms such as social media, search engines, and email marketing.
• Collaborate with the design team to create engaging and visually appealing content for social media, blogs, emails, and website.
• Monitor and analyze campaign performance using various tools such as Google Analytics and provide regular reports to clients.
• Continuously optimize campaigns based on data and insights to improve ROI.
• Stay updated with the latest digital marketing trends and tools and actively seek new and innovative ways to improve strategies.
• Maintain strong relationships with clients and provide exceptional customer service

Minimum requirements:

• Bachelors degree in marketing, Communications, or a related field
• At least 2 years of experience in digital marketing, preferably in an agency setting
• Strong understanding of digital marketing concepts, such as SEO, SEM, social media, email marketing, and content marketing
• Experience in creating and managing campaigns on popular platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Ads
• Proficient in analytics tools, such as Google Analytics and Facebook Insights
• Knowledge of web design and development is a plus
• Excellent communication skills and ability to work in a team environment
• Strong analytical and problem-solving skills
• Creative mindset with a keen eye for design and visuals
• Ability to manage multiple projects and meet deadlines
• Passion for staying updated with industry trends and techniques
• Results-driven with a focus on delivering successful campaigns for clients

3+ Year in the following:

Social media advertising on Meta, X, TikTok and YouTude