Social Media Marketing Co-Ordinator

Key Responsibilities:

• Social Media Strategy Development:
• Collaborate with internal teams to create social media strategies that align with business objectives.
• Research industry trends and audience insights to drive content creation and engagement.
• Content Creation & Curation:
• Create engaging content for social media platforms (LinkedIn, Facebook, Instagram, Twitter, YouTube, etc.).
• Curate content that aligns with brand values, showcasing industry expertise and services.
• Social Media Management:
• Maintain consistent posting and engagement across all social media channels.
• Respond to comments and messages in a timely, professional manner.
• Campaign Management:
• Plan and execute paid social media campaigns to drive leads and enhance brand awareness.
• Monitor, analyze, and optimize campaigns for maximum performance.
• Reporting & Analytics:
• Track social media performance using analytics tools and provide regular updates on key metrics.
• Adjust strategies based on data insights to improve engagement and conversion rates.
• Brand Awareness & Community Engagement:
• Develop initiatives to increase brand visibility within the property investment sector.
• Build relationships with industry influencers, bloggers, and partners.
• Collaboration with Teams:
• Coordinate with marketing, sales, and communications teams to ensure consistent messaging across platforms.

Key Skills & Qualifications:

• Experience:
• Proven experience as a Social Media Coordinator or similar role.
• Experience in the property, real estate, or financial services sectors is preferred.
• Education:
• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Technical Skills:
• Proficient in social media platforms (LinkedIn, Instagram, Facebook, Twitter, YouTube).
• Familiar with social media management tools (e.g., Hootsuite, Sprout Social).
• Experience with paid advertising on social media platforms (Facebook Ads, LinkedIn Ads).
• Creative & Analytical:
• Strong copywriting skills with the ability to create compelling content.
• Ability to analyze data and adjust strategies accordingly to improve results.
• Communication Skills:
• Excellent verbal and written communication skills.
• Ability to engage audiences and interact in a professional manner.
• Organizational Skills:
• Strong time management skills with an ability to meet deadlines and manage multiple projects simultaneously.
• Detail-oriented with a focus on delivering high-quality work.

Preferred Experience:

• Familiarity with the property investment or real estate industry.
• Experience running social media campaigns for financial or real estate services.
• Crisis management experience, including handling negative feedback on social media.

Personal Attributes:

• Proactive: Takes initiative to suggest new ideas and strategies.
• Collaborative: Able to work effectively within a team and across departments.
• Creative: Brings innovative ideas to the table to keep the brand fresh and engaging.
• Detail-Oriented: Pays attention to the small details that ensure quality and consistency.
• Adaptable: Comfortable with change and open to new methods and tools.