Digital Marketing Strategist

We’re passionate about staying ahead of industry trends, ensuring that we remain leaders in the digital marketing space.

If you have a track record of delivering successful campaigns, experience in omnichannel marketing, and a knack for presenting ideas in a clear and persuasive manner, we want to hear from you.

What will you do for our clients:

• Develop and implement comprehensive digital marketing strategies to achieve clients' business objectives.
• Conduct market research and competitive analysis to identify opportunities and trends.
• Define and segment target audiences, creating detailed customer personas to guide content and campaign strategies.
• Set measurable goals and KPIs for digital marketing campaigns.
• Monitor and analyse client campaign performance, using data to optimise results.
• Provide strategic insights to retain and grow client accounts, while supporting new business proposals.
• Ensure strategy projects are accurately costed and profitable, remaining in scope.
• Perform GAP analyses to address performance discrepancies and create actionable plans.
• Create detailed user journey maps, optimising customer interactions across digital channels.
• Collaborate with the content team to develop engaging, SEO-optimised content aligned with brand messaging.
• Utilise web analytics tools (e.g., Google Analytics) to track and measure campaign performance.

What will you do for our agency:

• Stay informed on emerging digital marketing trends and share insights with internal teams.
• Conduct competitive analysis to identify opportunities for differentiation.
• Lead the creation of case studies showcasing successful campaigns.
• Identify and pursue relevant industry awards to enhance the agency’s brand credibility.
• Foster a culture of innovation within the digital marketing team, encouraging the adoption of new tools and technologies.
• Conduct market research to identify new opportunities and threats.
• Present at online and in-person events on relevant digital marketing topics.

What Do You Need:

• Proven experience as a Digital Marketing Strategist or similar role (minimum 3 years).
• Strong public speaking skills with the ability to present confidently and engage diverse audiences.
• Deep understanding of digital marketing channels (Google Ads, YouTube, SEO, content marketing).
• Proficiency in marketing and web analytics platforms (e.g., Google Analytics, SE Rankings).
• Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
• Excellent communication and interpersonal skills.
• Creative thinker with a passion for developing innovative marketing strategies.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Certification in Google Analytics, Google Ads, or similar is a plus.
• Experience or knowledge of AI is highly valued.
• Expertise in omnichannel marketing is essential.