CRM (Customer Relationship Management) Specialist (Hospitality / Travel / Tourism - Loyalty programmes)

A Global travel / tourism / hospitality client is seeking an experienced CRM Specialist for their Marketing department in Johannesburg.

Qualifications and experience:

• Marketing diploma / Bachelors' degree
• No less than 6 years' marketing experience - CRM as a specialisation
• Fluent in English
• Sound knowledge of loyalty programmes
• System proficiency: SAS or any CRM campaign dissemination tool, Contact Lab, Touchbase Pro, Advanced Excel (Data mining and analysis), Marketo

Key skills:

• Interpersonal
• Stakeholder management
• Writing
• Data mining
• Analytical
• Database management
• Time management
• Attention to detail
• Deadline driven / results driven
• Able to work under pressure
• Strategic
• Resilient
• Adaptable
• Organised
• Team player

Key performance areas:

• Grow the loyalty base: Develop and implement communications strategy for CRM
• Responsible for the customer life-cycle: Attending to all client queries
• Support the Marketing Manager with ad-hoc projects
• Monitor data quality, marketing activities, segmenting
• Draft, execute and monitor direct marketing campaigns, promotions and interventions
• Draft and implement acquisitions, remarketing and maintenance strategy
• Draft performance reports